Saturday, October 20, 2012

GOOD YEAR - PENSKE - REVOLUTIONALIZE MARKETING 4 Disabled Vets




 
GOOD YEAR - PENSKE - REVOLUTIONALIZE MARKETING 4 Disabled Vets
WITH ACCESSIBLE RACING & WORLD DRIVING CHALLENGE
powered by iRacing.com & Social Architect

2012 National Award WINNING Motorsports Video of the Year!

"This Demonstrates racing's contributions beyond the track and crystallizes everything that makes racing, and sports in general, great", said Justin Burnett, who has been with SPEED TV for nearly 2 years. " Far away from the bright spot light of a NASCAR race weekend, Accessible Racing is using their passion for racing as a vehicle for inspiration and change."
There's more then meets the eye!
Sonalysts Corp developed NAVY software training for every submariner in past 30 years. New York University Medical Center's Dr Jeffrey Heckman, and Accessible Racing co founder Brian Hanaford joined together to Research & Develop a Driver Rehabilitation Training System. DRTS mission is to develop comprehensive suite of software driver training scenarios focused on preparing disabled war fighters and civilians to successfully pass all driver's license certification requirements.  
 Start Your Engines with World Driving Challenge
Accessible Racing and Social Architect cause related shopping network provides innovative fund raising for consumers to purchase daily used products at market value to benefit disabled Vets and civilians; coffee mugs, cell phone jackets, pet or dog tags, apparel, etc.
Accessible Racing offers World Driving Challenge (WDC) access for purchases of $100 or more, check out branded products http://tinyurl.com/8oyv3rn

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WDC powered by iRacing is a sustainability plan loaded with incentives beginning with access to iRacing.com and the World's leading fund raising software tools. Tool chest includes individual web sites and form letters to ask family and friends for support, apparel, and an opportunity to drive a NASCAR or INDY car

"It has been 3 years of development and now the time is here! We are excited...."
-Sean Siff, iRacing.com 
World Driving Challenge (WDC) provide benefits patients at VA facilities and top rehabilitation hospitals with active disabled persons sharing post injury Freedom, Hope and Inspiration.Therapeutic Physical & Emotional Rehabilitation is a daunting task down a lonely trail, We strive to break barriers and create mobility opportunities for newly injured and physically challenged Vets and Civilians needed to reintegrate into society. WDC includes iRacing access and the world leading fund raising software with built in fund raising incentives, including a chance to drive a NASCAR! 
  • Improve shared activities and participation of family caregiver, friends in rehabilitation.
  • Improve hand / eye coordination and muscle memory in the virtual world that seamlessly transitions to real world applications.
  • Improve functional performance in daily life skills 
  
Hanaford explains, "The mission is not to feed the hungry a fish, but to teach people to fish... or in this case develop skill sets and tools to improve quality of life. Disabled Vets and Civilians are the same people on the inside, with broken bodies, often due to no fault of their own. Most dont want to be showered with gifts, they NEED suggestions and services accomplish together what could not be achieved individually." 
The goal is to bring the marketing plan to the next level by increasing awareness in social media out reach and developing new ways to allow marketing partners and customers to share interest in developing a  'Power Sports Network' with benefits that existing organizations can offer to members that help more people reintegrate into society!"
  • Local supporters like Vien Builders, Annie's Overflow Restaurant, Woodward's Resort support our cause. 

  • Good Year racing tires, Penske Shocks, Sunoco, iRacing.com discount or donate parts and equipment.  

  • Atlanta Motor Speedway, Canaan Fairs Speedway, Lime Rock Park, Thompson Speedway, Wall Stadium, Waterford Speedbowl, White Mountain Motorsports Park discount equipment & track time to deliver programs that help underwrite services. 

  • The goal is to bring the marketing plan to the next level by increasing awareness in social media out reach and develop new ways to allow marketing partners and customers to  participate in Accessible Power Sports. 

  • Insurance to network National organizations in the same manor Disabled Sports USA was formed. 

  • We realize not everyone wants to drive a racecar, but what about other events like Jet Skiing, Snowmobiling, ATV or 4X4 events covered under the same insurance umbrella?

  •  Fundraising and marketing plans are being crafted to grow membership in conjunction with existing muscle powered sports offered through Disabled Sports USA chapters!

  • Social Architect designed a shopping network that provides daily use items at fair market value for cause related shoppers.

  • Social Architect and Accessible Racing offer unlimited gift ideas ranging from branded ceramic ornaments, coffee mugs, thermos's, apparel, dog tags, cell phone jackets for all models for cost related shoppers to help empower the disabled Vets and civilians. 

  • Accessible Racing page will offer World Driving Challenge discount or free entry for http://accessibleracing.swagpress.com  purchases over $100 dollars! 

  • "This really is a wonderful program, full of great people, who are bringing immense enjoyment to people who would otherwise never have had this opportunity!"
     -Sonalysts Technical POC, Mike Kolar.
      
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    FRONT PAGE UNION LEADER, http://tinyurl.com/dyhfhjf  

    NATIONAL AWARD WINNING VIDEO,http://tinyurl.com/bpf9bkv  or view video on main page www.accessibleracing.org
    WORLD DRIVING CHALLENGE, (sustainability plan)http://tinyurl.com/766a38e      

    ACCESSIBLE RACING SWAG NEWS SHOPPING NETWORK http://tinyurl.com/8oyv3rn

    CONTACT: Brian Hanaford
    Phone: 603-726-6477

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