Wednesday, July 24, 2013

Product - Service - Customer - "CHALLEGE"


HANAFORD ADAPTIVE MOTORSPORTS 

& WELLNESS


AS SEEN ON TV :

 2012 motor sports video of the year http://tinyurl.com/d6jypsj 
SPEED™ PRODUCER BURNETT WINS RUSS CATLIN AWARD FOR NASCAR RACE HUB VETERAN’S DAY FEATURE 
“For me, this piece crystallizes everything that makes racing, and sports in general, great,” said Burnett, who has been with SPEED for nearly two years. “Far away from the bright spotlight of a NASCAR race weekend, Hanaford Adaptive Mtorsports & Wellness (http://www.accessibleracing.com/) is using their passion for racing as a vehicle for inspiration and change. I felt that the sincerity and resolve of the veterans, particularly 1st Lt. Ian James Brown, would likewise inspire viewers and the judges." ~Justin Burnett


2013 Shane Hmiel, Jessie Fletcher, Corey Fairbanks, and Cody Evans NATIONAL TV: http://tinyurl.com/a6vrya6 

2013  Whats Next?  Hanaford Adaptive Motorsports & Wellness Fall Film EXPO show case Product, Customer, Market benefits available to network disabled veterans & community based  adaptive sport programs, in order to share freedom, hope and inspiration with newly injured !

About us: 


Hanaford Adaptive Motorsports & Wellness has developed a unique driver education system for the disabled that uses simulated and real-life driving experiences to instill independence, improve quality of life and rebuild lives.
Based on tested and proven medical rehabilitation technology, Hanaford's educational program takes individuals through a multi-level training program before putting them into a real driving experience in an adaptive vehicle specially fitted up for disabled drivers. The program's signature component is a once-in-a-lifetime opportunity to turn laps in an adaptive race car on a bona fide short track, for a groundbreaking experience that is thrilling, confidence building, and fun!

Our products and services: 
Hanaford Adaptive Motorsports & Wellness delivers a quality driver training experience by working with individuals in safe, controlled environments that allow them to master skills at their own pace, boosting the likelihood of success. Hanaford offers two core products – video gaming and a unique driver education program. Both products incorporate the signature Hanaford-developed race car driving experience.
·         Driver Education and Training Program:

1.      Simulation: The VXP driving simulator is a key component of the Hanaford program. Using software tested and proven in rehabilitation hospitals, VXP introduces basic skills needed to regain confidence in a controlled environment, making for a safer, easier transition to real-life driving.
2.      Guided experience: Specialized educators guide participants through advanced level skills and introduce training vehicle, while implementing the Driver Skills Development Program found to reduce crash rates by fifty percent.
Racing: Our signature component allows participants the opportunity to drive an adaptive stock car on a short track. This is truly a life changing event for the drivers. SOURCE: A New Concept for Adaptive Sports in Amputee Rehabilitation; Jeffrey Heckman, DO1; Elana Hartman, MD2  

         Consulting Services:
1.      Local program development: We assist with launching Hanaford approved programs, tapping into Hanaford's experience in program development, instructor training, and leveraging Hanaford's corporate relationships for sponsorships.
2.      Adaptive race car production: Full, from-the-ground-up package from building an adaptive race car to training personnel and obtaining insurance. Hanford’s will see you through every step.

·         Video Gaming: 
Using the VXP driving simulator powered by iRacing.com, the Hanaford Adaptive Motorsports & Wellness Challenge creates a competitive environment to encourage the disabled to build skills that will serve them in real life driving situations. Participants compete to qualify for the chance to drive a race car on a track and raise funds to have a Hanaford Race Day Event at a local facility. There are currently more than 33 million disabled video gamers ready to experience our product.

Our clients:  
Hanaford serves persons with disabilities including Spinal Chord Injury, Traumatic Brain Injury, Amputees, and Post Traumatic Stress Disorder, and due to recent wars in Iraq and Afghanistan, the age of the veteran population is decreasing—our product appeals particularly to those young veterans in the 18-35 age range, though older veterans can enjoy are service too.   Community based Adaptive Sports Programs are partnering with Veterans Health Care to deliver tools and resources to enhance Adaptive Sports & Recreation programs for Veterans within VA healthcare system. The VA will pay for veterans to attend events with a recreation therapist if it can be justified as medically necessary as part of their therapy. For example the VA will pay for veterans to compete in the wheelchair games. The VA Volunteer Services Committee is a local partner that is able to raise funds for local event/programs and we have the capability to pitch this to the National VA Adaptive Sports Program http://www.va.gov/adaptivesports/ 

OUTCOME: Hanaford Adaptive Motorsports & Wellness participants completed the Psychological Impact of Assistive Devices Scale (PIADS) to assess the l participants reported a positive impact following the event and PIADS showed highly positive results in participants’ competence, adaptability, and self-esteem scores with the greatest impact on the adaptability score. A New Concept for Adaptive Sports in Amputee Rehabilitation by Dr Jeffrey Heckman 

CHALLENGE

Online Auto Race and Fundraising Challenge Benefiting HANAFORD ADAPTIVE MOTORSPORTS & WELLNESS

Hanaford Adaptive Motorsports & Wellness "CHALLENGE" connects the prospect with the product, powered by iRacing.com software and structured around Blackbaud. Blackbaud is the world leading provider of non profit software services commonly refereed to around the breakfast  table and water cooler at work as The 3 day bike ride for AIDS & 3 day walk for Breast Cancer.
Blachbaud software is best known for raising more money and managing donors more effectively, successfully manage finances and fund accounting, delivering an engaging website to constituents and take online donations with integrated merchant services featuring individual web pages, customized donation request letters and tax deductible receipts for donations. 
Hanaford Adaptive Motorsports & Wellness "CHALLENGE" strive to break down barriers & create opportunities for ALL; vets & civilians, ambulatory & physically challenged, dislocated worker or CEO of Fortune 500 Company. The " CHALLENGE" qualifies individuals for a variety of incentive prizes rewarded at different fund raising levels.  
Hanaford Adaptive Motorsports & Wellness NASCAR style race car, the first racecar driving experience for wounded warriors where they actually get to be in control and not just a passenger. The goal is to take the VXP from its current status of working prototype, to placement of working VXP Adaptive Driving Simulators into Veteran's Hospitals. http://tinyurl.com/alh5gcs
PRODUCT COST
"CHALLENGE" registration is $49, fund raising rewards range from complimentary iRacing access, apparel, hospitality to driving a NASCAR or participating in other recreational activities for both ambulatory or physically challenged persons. ALL this is based off the ability and willingness to pick up the phone or get on line and ask for help to learn how to rehabilitate & reintegrate into society

Hanaford Adaptive Motorsports & Wellness racecar $150,000
Hanaford Adaptive Motorsports & Wellness skills school car $100,000
Hanaford Adaptive Motorsports & Wellness VXP driving simulator $85,000
Hanaford Adaptive Motorsports & Wellness "CHALLENGE" $75,000
Hanaford Adaptive Motorsports & Wellness FILMING $65,000


Hanaford Adaptive Motorsports & Wellness Scientific Paper

Scientific Paper:

A New Concept for Adaptive Sports in Amputee Rehabilitation
Jeffrey Heckman, DO1; Elana Hartman, MD2
1. Department of Rehabilitation Medicine, University of Washington, Seattle, WA; Department of Rehabilitation Medicine, VA Puget Sound Health Care System- Seattle Division
2. Tufts University School of Medicine, Boston, MA

ABSTRACT

We designed an adaptive motor sports program for community dwelling amputees to determine its safety and efficacy.  Participants were recruited from a community amputee support group and were asked to respond to a series of questions pertaining to driving and daily living challenges.  The program was a one day event which consisted of four components: 1) Training on a skills course using an adapted car focusing on high speed braking using hand controls; 2) Handling and maneuvering drills using a car with an adapted steering wheel; 3) Driving simulator with adapted steering wheel and hand controls; and 4) Adapted stock car racing around a short track with hand controls, adapted steering wheel and a professional driver in the passenger seat with a steering wheel and speed controls.  Finally, participants completed the Psychological Impact of Assistive Devices Scale (PIADS) to assess the effects of the program on functional independence, well-being, and quality of life.  All participants reported a positive impact following the event and PIADS showed highly positive results in participants’ competence, adaptability, and self-esteem scores with the greatest impact on the adaptability score. This is the first report of the effects of an adaptive motor sports program on amputees.  We showed that using appropriate safety measures, training and assistive technology, amputees can participate in adaptive motor sports with profound effects. This provides a unique perspective to addressing psychological issues, including decreased self-esteem.  Further study is needed to better understand adaptive motor sports in rehabilitation following amputation.

INTRODUCTION

Suffering an amputation presents multiple problems for an individual, their family and friends.  Psychological issues can be difficult to address and individuals can feel isolated leading to depression.  During Operation Iraqi Freedom/Operation Enduring Freedom (OIF/OEF), many service members have suffered traumatic amputation during a time in their life when they were in peak physical and mental condition.  During military service they are embedded in teams and involved in combat leading to periods of heightened mental awareness.  They rely on this level of stimulation and identify themselves by their unique skill sets as soldiers.  Following traumatic amputation these individuals are transferred to top-level military hospitals and participate in rehabilitation programs allowing them to transition to the next phase of their lives.  Upon retirement from military service and transition to their communities, many will lose that feeling of being part of a team, which can lead to loneliness.  In addition, they may become depressed due to their belief that they can no longer participate in activities that will stimulate them or that they will enjoy. 
Furthermore, amputation does not occur to a particular subset of the population; rather individuals following amputation can be an extremely diverse group due varying etiology such as trauma, cancer, infection and vascular problems.  Due to this diverse population the rehabilitation care team needs to gain an understanding of each patient’s potential functional level.
Individuals following amputation at a low functional level often have to relearn how to perform daily activities with or without a prosthesis, and they tend to become more dependent on others, leading many amputees to experience decreased self-esteem1. Others may return to a high functional level.  Regardless, the rehabilitation care team must assess the functional and recreational goals of the patient to guide the treatment plan with the mission of creating an environment where there is no limit to what an amputee can accomplish.  
Participation in varying activities has a profound effect on an amputee’s life. It has been shown that involvement in adaptive sports increases the quality of life for persons with disabilities by increasing self-esteem2. Furthermore, it has been demonstrated that those who participate in these sports have a higher level of confidence and more motivation to complete daily activities3.
In 2009, the Veteran’s Health Administration (VHA) created a national Amputation System of Care (ASoC) to provide our veterans with high quality, specialized medical and rehabilitation care to optimize function upon return to home from service.  The ASoC aims to ensure that all veteran amputees receive high quality rehabilitation care to enable them to accomplish their goals at home, at work and in the community.  Many interventions to prevent depression and loneliness offered to our veterans through the ASoC include physician visits, medications, therapeutic modalities (such as physical and occupational therapy), assistive devices and adaptive equipment, individual and group therapy sessions, peer support and peer visitation, case management and interactive web-based information and resources.  The ASoC also goes beyond traditional methods to include recreational activities such as wall climbing, kayaking, golf, paratriathlon, wheelchair sports and summer and winter competitions through the VA Adaptive Sports Program.
To our knowledge, an area that has not yet been broached by the ASoC is adaptive motor sports (e.g. stock car racing).  This study assesses the effect of an adaptive motor sports program on community dwelling amputees to understand how the assistive technology and rehabilitation engineering used can affect functional independence, well being, and quality of life. Furthermore, this study evaluates if the adaptive technology allows participants to more readily participate in other activities.

METHODS

Participants were recruited from an amputee support group affiliated with an academic medical center in a large metropolitan area. Eight members of the amputee support group, ranging in age from 29 to 65 years old, were selected to participate in the one-day event.  Upon arrival at the short track speedway, five male and three female participants provided surveys with basic demographic information including driving history and challenges associated with daily living.  Then they signed informed consent documentation and were oriented to two adapted vehicles that were used for the one day event. 
fillerFigure 1: Participant has entered the seat base and used the rotator unit on his right leg prosthesis to create space to swivel into the car
The first vehicle was a standard 4-door sedan with hand control modifications to be used during training sessions on the street course.  The second vehicle was a stock race car with modifications to allow persons with disabilities to safely enter/exit and control the car.  These modifications include: a removable outer body panel exposing a door opening in the frame, and a custom designed seat base that moves fore and aft and swivels out into the door opening for transfer into the car.  Due to the variety of special needs to drive for individuals with disability there are multiple options for control including: conventional steering wheel and a left foot gas pedal; manual hand controls (a fold up pedal blocker plate is used with manual hand controls to prevent inadvertent leg interference with the pedals); and electric gas and brake controller. All drivers electrically operate the automatic transmission.    
The steering column is easily modified to adjust for driver’s needs.  The steering gear box is modified for easier steering and there is a tandem vacuum booster master cylinder to make it easier to stop the car. Both the steering and the brake systems have automatically activating back up systems in case of OEM failures such as fluid loss, vacuum loss or electrical issues.  Lastly, on the passenger side of the vehicle there is dual steering, brake and gas with switch controls for turning off the engine and activating the back up systems.
The one day event consisted of training, simulation and racing components:

Training:  

  • Led by driver training specialists, participants were instructed in anti-lock braking systems and introduced to the training vehicle.
  • On the street course, each driver demonstrated competency in high speed braking using hand controls and performed handling and maneuvering drills using an adapted steering wheel.

Simulation:

  • Each participant trained using the VXP driving simulator equipped with a MOMO Force Feedback Racing wheel and iRacing hand controls and software. The iRacing software offers a wide variety of scenarios preparing the driver both mentally and physically by teaching and testing reaction time, accident avoidance, hand eye coordination and many other necessary driving skills.

Racing:

  • Finally, each driver participated in adapted stock car racing around a short track with hand controls, an adapted steering wheel and accompanied by a professional race car driver in the passenger seat with a steering wheel and acceleration and deceleration control.
Following the event, participants were given the Psychological Impact of Assistive Devices Scale (PIADS) to assess the effects of the adaptive motor sports program on functional independence, well being, and quality of life. PIADS is a 26-question survey designed to examine the psychosocial impact of different assistive technologies. Each question is a word or phrase used to describe the affect of the assistive technology on the participant’s personal traits and emotions. Participants ranked each question on a scale of  -3 to 3. A negative score indicates a decrease in the particular trait or emotion while a positive score denotes an increase in the trait or emotion. Each survey was then scored using the PIADS scoring sheet. Finally, the individual scores were averaged for each of the three categories.    

RESULTS

fillerFigure 3: Average PIADS results for all participants by category
All participants were able to complete all components of the event. Each person was able to successfully learn how to use the adaptive technology on the simulator and effectively apply that to the actual short track experience. Additionally, all participants reported enjoying the experience and described feelings of exhilaration, accomplishment and teamwork based on the event. The PIADS showed highly positive results in participants’ competence, adaptability and self esteem. As table 1 illustrates, the event had a positive impact on individuals at each level of amputation along all metrics evaluated using PIADS with the upper extremity level showing the highest scores in all three categories.
Table 1: PIADS results by level of amputation
Amputation Level
Competence
Adaptability
Self-Esteem
Transradial
2.50
3.00
2.88
Hip disarticulation
1.42
2.33
1.25
Transfemoral
2.20
2.61
1.84
Transtibial
1.69
2.20
1.81
Figure 3 reveals a strongly positive response from the event in all three categories of the PIADS indicating all participants experienced an increased level of that trait or emotion.

DISCUSSION

This is the first description of an adaptive motor sports rehabilitation program for amputees.  This event utilized rehabilitation engineering and assistive technology to allow persons with disabilities the opportunity to overcome obstacles and push the limits of their potential.  Our experience demonstrates a safe and effective method of rehabilitation for amputees that can improve their competence, adaptability and self esteem. Furthermore, the design of this event using a training program, a driving simulator, and a racetrack experience, is one that can be duplicated and improved upon.
This experience provides a unique perspective to addressing psychological issues using rehabilitation engineering and assistive technology for adaptive sports. It allows the participants to try something new, fun and challenging while in a safe environment. Our goal is to introduce our amputee patients to programs that allow them to overcome barriers and return their locus of control.
Further development of adaptive sports is needed to address the goals of our diverse amputee patient population. 

REFERENCES

1.) Burger H & C Marineck (1997). The life style of young persons after lower limb amputation caused by injury. Prosthetics and Orthotics International, 21(1):35-9.
2.) Valliant PM, Bezzubyk I, Daley L & ME Asu (1985). Psychosocial impact of sports on disabled atheletes. Psychological Reports, 56(1):923-9.
3.) Sporner ML, Fitzgeral S, Dicianno B, Collins D et al. (2009). Psychosocial impact of participation in the National Veterans Wheelchair Games and Winter Sports Clinic. Disability and Rehabilitation31(5):410-8

Monday, July 22, 2013

Hanaford Adaptive Motorsports & Wellness lead into financials



Our clients:  

1 PRODUCT: heckman paper /  health benefits
2  PROSPECTS: VA / Community based adaptive sports network
3 .MARKET: World best paralympian mentorship / filming

Hanaford serves persons with disabilities including Spinal Chord Injury, Traumatic Brain Injury, Amputees, and Post Traumatic Stress Disorder. Many of these customers are amongst the 3.5 million disabled military veterans currently living in the United States, and due to recent wars in Iraq and Afghanistan, the age of the veteran population is decreasing—our product appeals particularly to those young veterans in the 18-35 age range, though older veterans can enjoy are service too.  We have the capability to pitch this to the National VA Adaptive Sports Program (http://www.va.gov/adaptivesports/).  
The VA Volunteer Services Committee is a local partner that is able to raise funds for local event/programs.

PRODUCT: participants completed the Psychological Impact of Assistive Devices Scale (PIADS) to assess the l participants reported a positive impact following the event and PIADS showed highly positive results in participants’ competence, adaptability, and self-esteem scores with the greatest impact 
on the adaptability score. A New Concept for Adaptive Sports in Amputee Rehabilitation by Dr Jeffrey Heckman (poster attached)
PROSPECTS:
  • In 2009, the Veteran’s Health Administration (VHA) created a national Amputation System of Care (ASoC) to provide our veterans with high quality, specialized medical and rehabilitation care to optimize function upon return to home from service.
  • US Paralympics developed a curriculum intended to help VA employees work directly with disabled Vets
  • Research shows that disabled veterans who participate in adaptive sports lead healthier and active lives, have increase in self-esteem and improved health.
  • Veterans Health Care are partnering with Community based Adaptive Sports Programs to welcome disabled Vets into local sports programs,  deliver tools and resources to enhance Adaptive Sports & Recreation programs for Veterans within VA healthcare system and learn about opportunities for collaboration and partnerships with community based adaptive sports and recreation organizations.
  • Director of VA Office of National Veterans Sports Programs and Special Events, Christopher Nowalk said, "I believe if we can help get more Veterans and Active Duty members involved in Adaptive Sports, then we can truly redefine veterans wellness."
  • VA National Veterans Sports Programs & Special Events Office mission  is to motivate, encourage and sustain participation and competition in adaptive sports among disabled Veterans and members of the Armed Forces through partnerships with VA clinical personnel as well as national and community-based adaptive sports programs.
  • National Veterans Sports Programs Office and Special Events work with VA staff, U.S. Paralympics and community-based adaptive sports programs across the country to encourage disabled Veterans to redefine themselves by participating and /or competing in adaptive sports.
Hanaford Adaptive Motorsports & Wellness faces two game changing "CHALLENGES"

1) Show Hanaford Adaptive Motorsports and Wellness therapeutic benefits are in-line with Paralympic sports

2)  Hanaford Adaptive Motorsports & Wellness "CHALLENGE" is a recipe to gain access to products to prospects with sale incentives to justify brand loyalty for any business, in any industry, with any advertising budget.

            EQUAL OPPORTUNITY TO EXPERIENCE SPORTS AND RECREATION  "CHALLENGE" end users & marketing partnersin any business, from any industry, with any advertising budget 
                                  
           In 2009, the Veteran’s Health Administration (VHA) created a national Amputation System of Care (ASoC) to provide our veterans with high quality, specialized medical and rehabilitation care to optimize function upon return to home from service.
  • Community based Adaptive Sports Programs are partnering with Veterans Health Care to deliver tools and resources to enhance Adaptive Sports & Recreation programs for Veterans within VA healthcare system.
  • Director of VA Office of National Veterans Sports Programs and Special Events, Christopher Nowalk said, "I believe if we can help get more Veterans and Active Duty members involved in Adaptive Sports, then we can truly redefine veterans wellness.
  • Hanaford Adaptive Motorsports & Wellness "CHALLENGE" strive to break down barriers & create opportunities for ALL; vets & civilians, ambulatory & physically challenged, dislocated worker or CEO of Fortune 500 Company
  • The " CHALLENGE" qualifies individuals for a variety of incentive prizes, both adaptive muscle powered and motor powered sports for physically challenged and ambulatory persons at designated fund raising levels.
  • Hanaford Adaptive Motorsports & Wellness "CHALLENGE"  is specifically designed as a road map to recovery to help rehabilitate and reintegrate persons with physical & financial challenges with a marketing tools to benefit end users as well as delivering cause related shoppers to product vendors and retail outlets for any business, in any industry, with any advertising budget. 
  • Hanaford Adaptive Motorsports & Wellness "CHALLENGE" strive to break down barriers & create opportunities for ALL; vets & civilians, ambulatory & physically challenged, dislocated worker or CEO of Fortune 500 Company
    The " CHALLENGE" qualifies individuals for a variety of incentive prizes based at different fund raising levels.
                                    http://tinyurl.com/alh5gcs

EQUAL OPPORTUNITY TO EXPERIENCE SPORTS AND RECREATION 
"CHALLENGE" 
end users & marketing partnersin any business, from any industry, with any advertising budget
My interest is to expand on the connection trying to be made between VA Adaptive Sports and Community Based Adaptive Sports for one, BUT, MOST IMPORTANTLY: NEED TO ESTABLISH LINK BETWEEN MUSCLE POWERED ADAPTIVE SPORTS AND ADAPTIVE MOTORSPORTS. Insurance covers motor powered sports,  Hanaford Adaptive Motorsports & Wellness covers motorsports

To accomplish this mission i will continue to network with disabled vets, community based adaptive sports and muscle powered sports with motor sports and cause related shoppers.

Please review this 20/20 clip below about a physically challenged person who shares our philosophies to break down barriers and create opportunities, the goal is to link the worlds top paralympic athlete with motorsports.
PSU INTERNSHIP/IN-KIND SERVICES
  • HANAFORD ADAPTIVE MOTORSPORTS & WELLNESS ENGAGED IN CONVERSATIONS WITH PLYMOUTH STATE UNIVERSITY REGARDING INTERNSHIP'S FOR CREDITS.
  • DIRECTOR OF THE ENTERPRISE CENTERMICHAEL TENTNOWSKIAND INTERNSHIP INSTRUCTOR IN THE GLOBAL EDUCATION OFFICE, PETER LAUFENBERG, WILL FACILITATE PROFESSORS IN MARKETING, SALES, GRAPHIC DESIGN, HEALTH & HUMAN PERFORMANCE AND VETS. 
  • TOGETHER;  HANAFORD, TENTNOWSKI & LAUFENBERG ARE OUTLINING FALL INTERNSHIP FOR CREDIT SCHEDULE; OUTLINE GOALS AND OBJECTIVES FOR STRATEGIC PLAN AND CURRICULUM. 
  • PSU DELIVERABLE'S IN MARKETING, SALES, GRAPHIC DESIGN, VETS, HELP & HUMAN PERFORMANCE ARE SCHEDULED TO BE RECEIVED IN DECEMBER 2013.  
NEXT....$

 Merill Lynch
 Institutional Investments & Philanthropic Solutions (II&PS) is available to consult on fundraising and strategic solutions to support and help reach our goals. 
The 80-20 rule of major giving is, 80% of donations are from 20% of donors. However,realistically that number is closer to 90-10 or 95-5.
Hanaford Adaptive Motorsports & Wellness strategically customize packages to create the perfect scenario,begging with National Award Winning video as seen on TV and web site information. The next step can be personal or private, we suggest showcasing our products and services at a race track or hospital -preferably both- and follow up with introducing our team of experts, their roles and response abilities, and why our team deliver's far and above more impact and awareness for everyone involved; from dislocated workers to CEO's of Fortune 500 companies; cause related shoppers to product vendors and retail outlets; newly injured person to Occupational and Recreational therapist; disabled veterans sports organizations to community based adaptive sports programs; adaptive sports to professional sports teams; and most importantly, muscle powered link to motor powered sports!

Rates:
Geographic Region:
Local  "X"  
Regional  2"X"
National   3"X"

~to be continued~