WORLDS ONLY ADAPTIVE MOTORSPORTS & WELLNESS PROGRAM!

NEW HAMPSHIRE BASED, HANAFORD'S ADAPTIVE MOTORSPORTS & WELLNESS PROGRAM!

part I intro, 

part II objectives,

part III goals (collaborations) and 

part IV scientific research & medical benefits/ national & global reach & impact.

PART I INTRO

AS SEEN ON TV : 

2011 CNN Memorial Day feature http://tinyurl.com/mxv88vc

2012 SPEED TV Motor sports video of the year http://tinyurl.com/d6jypsj  OR  http://tinyurl.com/bpf9bkv

2013 Rockingham Speedway viewed on every major cable sports network in the country http://youtu.be/DI2mHCwYS2c 

TODAY a lot has developed under the banner of Hanaford Adaptive Motorsports & Wellness. This Motorsports & Wellness venture employs the same products and identifies a NEW customer to brand the product, position product to justify brand loyalty, increase sales-market share and floor traffic at point of sales for any business, in any industry with any advertising budget.   

The Adaptive Motorsports & Wellness "CHALLENGE" is in line with Dan Pallotta's brain child's commonly referred to around the dinner table, board room, or  water cooler at work as the 3 bike ride for AIDS & 3 day walk for Breast Cancer. Challenge is powered by world leading software provider for non-profit fund raising and powered by iRacing.com. Entry fees are under $50 and fund raising rewards range from iRacing.com access for ALL - driving a NASCAR or INDY car at participating speedways across the country.

STRATEGIC planing an Internship and Work Study program to target every college and university in the country to market and promote The "Challenge" to reach any business, in any industry, with any advertising budget in local, regional and national regions. 

BENEFITS benefits go to development of the VXP driving simulator that help rehabilitate and reintegrates newly injured persons into society by developing hand eye coordination & muscle memory that seamlessly transition to real world driving skills: beginning with lane changing and braking exercises to develop car control and culminating on track at a road course or oval track. The mobil billboards dual purpose is to develop brand awareness and expose sale incentives that help participants share a message with newly injured patients that life is not over post injury, it's a new beginning  The mentoring  and message is clear and BOLD, a road map to recovery that shares freedom, hope and inspiration from physically challenged persons to physically challenged community.....Vets and Civilians

BRANDING revenue streams and name recognition is available in part or exclusively in local, regional or national geographic regions.The first step is qualifying through Hanaford Adaptive Motorsports & Wellness "CHALLENGE". Customized packages are designed in simple terms and conditions outlined in Adaptive Motorsports & Wellness "CHALLENGE" http://tinyurl.com/alh5gcs  

BENEFITS SUPPORT EXPANSION OF MARKET TO SERVICE INDIVIDUALS IN GEOGRAPHIC REGIONS AND REDESIGN OF VXP DRIVING SIMULATOR WITH 3 CONFIGURATIONS OF GAMING WHEELS FOR DIFFERENT LEVELS OF DISABILITIES:

 1) standard wheel with push pull gas and break for high level paraplegics.

 2) Joy Stick for Amputees

 3) Horizontal wheel for  quadriplegics

CAUSE RELATED SHOPPERS justify brand loyalty to support the cause AND to gain access to rewards at different levels of fundraising; apparel, hospitality tickets, chance for ambulatory persons to drive a NASCAR or INDY car at participating tracks and unite community based adaptive sports & VA sports for ambulatory and physically challenged!m. Could conceivably grow nationally FAST and encourage competition between IVY League schools, U Maine U Miami, USC, Washington St etc.as sales persons.

CUSTOMERS in addition to cause related shoppers, Colleges and University's are encouraged to reach out to ANY BUSINESS, IN ANY INDUSTRY WITH ANY ADVERTISING BUDGET with sale incentives and marketing promotions to benefit rehabilitation hospitals, both VA and civilian.

PART II OBJECTIVES

WHATS NEXT?

Speedway TBD

Date TBD

DRAFT Proposed Program Overview

Concept:
Accessible Racing will host disabled and able-bodied soldiers and civilians at the Speedway TBD in Location TBD on Date TBD for a progressive drive training experience. The 1-2 day event features a curriculum building from “chalk talk” through simulators to road course driving experiences and highlights the proven impact of learning skills in a controlled simulation environment before transitioning to a real vehicle.

Accessible Racing’s VXP Next Generation Simulator and Driving is a complex task which requires you to be fit and alert physically as well as mentally. Drive Sharp software helps one achieve quicker reaction times. It was designed by multiple scientists and funded by the National Institute of Health. The program was tested and the positive results were written up in various journals, including the Journal of American Medical Association.

A relationship is being discussed with a group that is communicating the same message for accident avoidance and life-saving driver training experiences. Hanaford Adaptive Motorsports & Wellness leads the recruitment of media sponsors and participants that share benefits with Driver Rehabilitation Specialist and Occupational Therapist and bring national credibility to the program.

Objectives:
1) Offer a comprehensive training curriculum and road experience to 1-4 disabled drivers in 1 - 2 day
2) Showcase simulator, car, curriculum in a one-stop shop
3) Gain regional and national exposure for VXP Driving Simulator & cutting edge driver education to help newly injured regain mobility.
4) Show unified support from organizations for disabled vet and military efforts Basic Program (2 iterations at 10am and 2pm):
Curriculum Location (media center)
5) Chalk Talk classroom teaching Speedway TBD (media center) Simulator Skills School,  Accident Avoidance Exercise (Parking Lots) Road Course, Rally Course or oval track Speedway TBD.

Specific Roles / Responsibilities:
Accessible Racing:  Invite and confirm course participants and desired rehab specialists Organize , cars and Speedway TBD logistics support and instructors 

Invited Civilians? Military, Medical, Media, Motorsports Marketing Partnerships

(New England or Mid Atlantic Driving Expo)Speedway TBD
Date TBD
DRAFT Proposed Program Overview
Map of Proposed Event Location:
Major Outstanding Questions for Decision:
RESOURCES/LOGISTICS:
1) Where can the Simulator Skills Training be located for power purposes? (media center?)
PARTICIPANTS:
1) What Military, Medical or VIP's  will Hanaford Adaptive Motorsports & Wellness invite to the event? One Revolution Group Ian James Brown, Dr Rory Cooper, Kirk Bauer Disabled Sports USA, Dr Jeffrey Heckman, 

2) What civilians will Hanaford Adaptive Motorsports & Wellness invite to the event? Wadell Group

3) Who will participate in the curriculum and how many people will be trained? (SCCA and BMW certified instructors. Invite OT's and Certified Driver Rehabilitation Specialist from leading rehab facilities)

4) How many disabled bodies and how many able-bodies can be accommodated? (1-4  disabled?)

PART III

1. combine resources to market BOTH ambulatory and disabled motorsports experience at Speedway TBD on date TBD. 
2. co-market both driving experiences for physically challenged and ambulatory as a fund raising incentive reward to participants in Hanaford Adaptive Motorsports & Wellness  "CHALLENGE" for ambulatory ride or drive experiences (purchased at negotiated price) at your scheduled events based on availability.

PART IV 

HANAFORD ADAPTIVE MOTORSPORTS & WELLNESS

(NEW HAMPSHIRE SMALL BUSINESS DEVELOPMENT CENTER PROJECT)

About us: 

Hanaford Adaptive Motorsports & Wellness has developed a unique driver education system for the disabled that uses simulated and real-life driving experiences to instill independence, improve quality of life and rebuild lives.

Based on tested and proven medical rehabilitation technology, Hanaford's educational program takes individuals through a multi-level training program before putting them into a real driving experience in an adaptive vehicle specially fitted up for disabled drivers. The program's signature component is a once-in-a-lifetime opportunity to turn laps in an adaptive race car on a bona fide short track, for a groundbreaking experience that is thrilling, confidence building, and fun!

Our products and services: 

Hanaford Adaptive Motorsports & Wellness delivers a quality driver training experience by working with individuals in safe, controlled environments that allow them to master skills at their own pace, boosting the likelihood of success. Hanaford offers two core products – video gaming and a unique driver education program. Both products incorporate the signature Hanaford-developed race car driving experience.

·         Driver Education and Training Program:

1.      Simulation: The VXP driving simulator is a key component of the Hanaford program. Using software tested and proven in rehabilitation hospitals, VXP introduces basic skills needed to regain confidence in a controlled environment, making for a safer, easier transition to real-life driving.

2.      Guided experience: Specialized educators guide participants through advanced level skills and introduce training vehicle, while implementing the Driver Skills Development Program found to reduce crash rates by fifty percent.

Racing: Our signature component allows participants the opportunity to drive an adaptive stock car on a short track. This is truly a life changing event for the drivers.

·         Consulting Services:

1.      Local program development: We assist with launching Hanaford approved programs, tapping into Hanaford's experience in program development, instructor training, and leveraging Hanaford's corporate relationships for sponsorships.

2.      Adaptive race car production: Full, from-the-ground-up package from building an adaptive race car to training personnel and obtaining insurance. Hanford’s will see you through every step.

·         Video Gaming: Using the VXP driving simulator powered by iRacing.com, the Hanaford Adaptive Motorsports & Wellness Challenge creates a competitive environment to encourage the disabled to build skills that will serve them in real life driving situations. Participants compete to qualify for the chance to drive a race car on a track and raise funds to have a Hanaford Race Day Event at a local facility.

Our clients:  

Hanaford serves persons with disabilities including Spinal Chord Injury, Traumatic Brain Injury, Amputees, and Post Traumatic Stress Disorder. Many of these customers are amongst the 3.5 million disabled military veterans currently living in the United States, and due to recent wars in Iraq and Afghanistan, the age of the veteran population is decreasing—our product appeals particularly to those young veterans in the 18-35 age range, though older veterans can enjoy are service too.

There are currently more than 33 million disabled video gamers ready to experience our product.

·         More potential clients:

1.      Associations for the disabled and veterans

2.      Community based adapted sports programs and networks such as Disabled Sports USA

3.      VA hospitals such as Puget Sound VA in Seattle, WA; model rehabilitation hospitals such as Craig Hospital in Denver, CO, and Spaulding Rehabilitation Hospital in Boston, MA

The VA will pay for veterans to attend events with a recreation therapist if it can be justified as medically necessary as part of their therapy.  For example the VA will pay for veterans to compete in the wheelchair games. We are going to present to the voluntary services committee for funding to create an adaptive motor sports program  

- Dr Heckman's scientific presentation at the International RESNA conference, Heckman said, "I don't think that the VA will endorse a community service organization (i.e. Accessible Racing), but again I'll work on a scientific paper to identify the benefits to the  Veterans. I have always felt that having the publication provides some scientific backing of the effect of the program,  current evidence validates the positive effect of this program in persons with disabilities." please review attached scientific paper & poster presentation at the International RESNA conference earlier this month in Seatle Wa

VXP driving simulator:

Rehabilitation of patients with neurological and physical disorders poses a significant challenge to the medical community. Current methodologies are reclusive in nature and require a significant time commitment for effective neurorehabilitation to occur. These treatment modalities are repetitious and tedious, making it difficult for the patient to sustain interest over long periods of time. This frequently leads to decreased motivation and participation with therapeutic treatments and limited compliance with home therapy regimens, which may adversely affect the potential functional outcome and level of functional independence that can be achieved.

The effective use of Virtual Reality and Simulation tools, offer a long term cutting edge alternative to prevalent treatment. Initial research studies in gross motor gesture analysis demonstrate a high correlation between virtual simulated tasks and functional daily life skill. For example, components of Wii™ boxing have been matched specifically to self feeding. These studies reveal that improvement in skill in the simulated task, although technically different, translates to improvement in the daily life task. This research also indicates a significant increase in active participation, motivation, and compliance with virtual reality and therapeutic simulation tasks leading to increased rate of recovery and return to independent living.

The Certified Driver Rehabilitation Specialist faces similar challenges. A client afflicted with Cerebral Palsy, for example, often requires 40 or more hours of one to one clinical and behind the wheel training and instruction. It is difficult to recruit family to assist with this extensive training due to a need for a dual braking system in the vehicle. Lengthy one to one training at an hourly rate is not cost effective for the private pay client and is often not reimbursed by Medicare or most insurance companies. The VXP™ partnered with Accessible Racing offers a low cost off the shelf solution to deliver “State of the Art” evaluation and treatment that can maximize resource utilization, decrease cost, increase revenue, and improve driving skill and function in a decreased length of time. It is a perfect adjunct to any Drivers Education or Rehabilitation Program.

The VXP™ utilizes an inexpensive off the shelf Logitech Force Feedback Racing Wheel that has been modified to allow adaptability and versatility during evaluation and training for individualized client needs and goals. It has capability to be equipped with a variety of hand control and steering devices to allow independent use for those with limited or impaired upper and lower extremity function. Various software programs are available that offer therapeutic simulation exercises to address a wide range of functional pre-driving skills including: reaction timing, visual processing time, eye hand coordination, proprioception/kinesthesia, dynamic sitting balance, gross and fine motor coordination/dexterity, multistep direction following, accident avoidance skills and other significant executive functioning skills.

As indicated in current research, simulation devices and activities like the VXP™ are engaging and fun. Clients display increased motivation and participation in the treatment and have significantly increased sustained attention to the task as opposed to conventional therapeutic methods. There is opportunity for the client to perform part of the training independently and for family and friends to participate. SD card technology allows the therapist or CDRS to track time, monitor progress and upgrade the home rehab program.

Virtual Reality and Therapeutic simulation modalities such as VXP™ are:

• Engaging and fun
• Improve client and clinician satisfaction
• Increase motivation and compliance with home programs
• Improve functional performance in daily life skills
• Improve pre driving skills
• Increase family, caregiver, friend involvement and participation in rehabilitation process
• Increase patient to therapist ratios
• Decrease length of recovery time, increase revenue, decrease cost
• Offer opportunity to utilize versatile, low cost, off the shelf technology
• Offer opportunity for ambient monitoring and SD card tracking

CHALLENGE Online Auto Race and Fundraising Challenge Benefiting HANAFORD ADAPTIVE MOTORSPORTS & WELLNESS

Inspired by our nation's veterans, Accessible Racing's VXP Program is the FIRST and only virtual driver training and gaming system for people with extremity challenges including spinal cord injury and amputation. The VXP driving simulator provides a way for disabled drivers to safely practice with modified controls in a virtual setting which seamlessly transitions to real world adaptive driving. The VXP Virtual Adaptive Driving Simulator was inspired by modifications made to Accessible Racing's NASCAR style race car, the first racecar driving experience for wounded warriors where they actually get to be in control and not just a passenger. The goal is to take the VXP from its current status of working prototype, to placement of working VXP Adaptive Driving Simulators into Veteran's Hospitals. http://tinyurl.com/alh5gcs CHECK THIS OUT SPEED™ PRODUCER BURNETT WINS RUSS CATLIN AWARD FOR NASCAR RACE HUB VETERAN’S DAY FEATURE that ran as part of the popular program, NASCAR Race Hub, in November. http://tinyurl.com/bpf9bkv “For me, this piece crystallizes everything that makes racing, and sports in general, great,” said Burnett, who has been with SPEED for nearly two years. “Far away from the bright spotlight of a NASCAR race weekend, Accessible Racing (http://www.accessibleracing.com/) is using their passion for racing as a vehicle for inspiration and change. I felt that the sincerity and resolve of the veterans, particularly 1st Lt. Ian James Brown, would likewise inspire viewers and the judges." Thank you Justin Burnett, and THANK YOU inspired Virtual World Challenge racers and sponsors!

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